The present DeRobertis Pasticceria and Caffe was established by Paolo DeRobertis, our grandfather on April 20, 1904. The original name Caffe Pugliese was in honor of the birthplace of Paolo DeRobertis, Puglia (the Apulia region of Italy) in the Province or Bari. Paolo DeRoberis instilled many passions that have been passed on through four generations. One of those passion was to create and maintain a tradition of family (La Famiglia). The meaning of La Famiglia is to reach across generations with Quality, Tradition and Prestige.