CRANE COFFEE began in September 1991 in Omaha, NE by its founders, Paulette and Steve Hammerstrom. Operating under the name "Espresso Express", they opened an espresso cart in the Brandeis Building in downtown Omaha. They were opening a new business and introducing a new product in an area where there was no existing demand for the product. This effort was moderately successful. In February 1992, they relocated to the 50th & Dodge area. This location began developing very well. Still operating as "Espresso Express" they opened a second location. Omaha's FIRST hospital espresso bar, at St. Joseph Hospital. During these years they continued to grow and develop their business plan.