Cocoron, the new LES Soba Shop will redefine the way you see Japanese food."cocoron," meaning heartwarming, is dedicated to preparing health conscious and "heartwarming" Japanese home cooking, starting with staple soba.Foodie and shop owner Yoshihito Kida opens his doors to share his love and passion for Soba, starting with the Delancy location, right here in the heart of the LES. "Through soba, I want people to discover that being healthy isn't an alternative to taste," Kida states firmly. "In the US, the concept of health is almost like a choice or a sacrifice you have to make, but in Japan, health and taste somehow co-exist together, and I want to deliver that through my store." The store decor is "casual and friendly, with custom made stools and tables to recreate an atmosphere true to the concept of cocoron," comments art dir. Takeori Motohashi. "We wanted to incorporate our taste and flavor, not just through our food but through this place as a whole."