Blimpie’s roots can be traced back to three friends armed with an entrepreneurial spirit and a business itch to introduce what the world now knows as the beloved submarine sandwich. After months of research and planning, all the components were in place for them to begin their journey of becoming business owners, with one exception - they needed a name. With a desire to set themselves apart from their competition, they decided to call their sandwiches something other than submarines or hoagies. Hoping to find some inspiration, they paged through a dictionary until they came to the word "blimp" and a picture resembling the healthy, generous-size sandwiches they saw as their competitive edge. That was the "eureka" moment, and the Blimpie sandwich and restaurant chain was born! On April 4, 1964, the three friends opened for business in Hoboken, N.J.