Bonobo Winery was founded by brothers and longtime Traverse City natives, Todd and Carter Oosterhouse. Their objective: to offer world-class wines in a rustic, yet elegant atmosphere with a breathtaking view, and a business model inspired by the close harmony of the traditions, philosophies, and ecological integrities of the region. Making a commitment to the community that raised them, they employ local residents and utilize local resources to create an ethereal experience that captivates all five senses, with each element intentionally representative of the beauty, charm and sanctuary that is Traverse City. Bonobo Winery hopes to bring a sense of approachability to the Michigan wine and vineyard scene, removing any pretenses and allowing for the ultimate educational and enjoyable experience. Benefiting from the region’s strong fruit-bearing properties, initial varietals will include Chardonnay, Pinot Gris, Pinot Blanc, Riesling, Pinot Noir, and Cabernet Franc. Grapes will be estate-grown and wine will be produced on-site. The wines will be high in quality and limited in quantity; year one will produce 5,000 cases; year two, 6,000 cases; and by year three, 8,000 cases. All wines will be sold on-site and via e-commerce for the first two years due to the limited quantity. No distribution to retail or restaurants is expected until year three. Initially, Bonobo will be available to Michigan and California residents only, with additional states to be added after the first year.