With the construction of the North Alpine Road Beef-A-Roo in 1999, we chose to use a North Woods Lodge theme. When the decision was made to rebuild the original Beef-A-Roo in Loves Park, we chose Engine Company No.1: Firehouse Beef-A-Roo as our theme. All our theme restaurants offer an unique dining experience. We hope you will have an opportunity to visit them soon.There are some things that haven't changed at Beef-A-Roo! We remain committed to offering the best food and service at affordable prices in a pleasurable dining atmosphere. Though still actively involved in the day to day operation, the original partners have been joined by other family members to assure that Beef-A-Roo will be here to serve it's customers' needs for many years to come. We appreciate the loyal support we have received from our customers and are proud to have been a part of the Rockford/Loves Park business community for the past 40 years.