The store, located at the corner of Grand and Mulberry Streets, continues to use Pina's original recipes for fresh cheeses. My grandfather, Henry Alleva, and his sister, known to all as Aunt Erma, continued the tradition. Today, the tradition is carried on by my father, Robert Alleva, Sr., and myself. I am proud to be part of the fourth generation of this family-owned business.As you enter the shop, you take a step back in time. The walls are covered with its original tiles and tin ceiling. There are painted glass signs advertising "Burro e Uova" and "Latticini di Nostra Produzione", and one points out that ricotta and mozzarella are "Sono Fatte con Puro Latte", translation, made with pure milk.